Work Experience

Managing Director and Head of Strategy

KD Web

January 2024 – present

London

Leading the agency’s commercial strategy, go to market and delivery systems, with clear board-level accountability for profitability and predictable pipeline.

Key responsibilities and recent achievements

• Repositioned KD Web and returned the business to profitability within 12 months by restructuring, tightening commercial strategy, introducing financial controls, and prioritising project level profitability. I set the commercial targets and led the board and town hall communications that kept the team focused on measurable commercial outcomes.

• Launched a redesigned KD Web website that doubled conversion rate and produced immediate inbound leads, creating a stronger front of house aligned to delivery capabilities and sales positioning.

• Implemented Asana and Google Workspace as a single source of truth across the business, introduced time tracking and project templates, and improved delivery timelines and accountability across digital teams, which materially improved operational reliability and visibility.

• Led the operations function from “zero to hero”, with strategic hiring to deliver templated delivery playbooks and quality controls so work is delivered on time and to standard, and project handoffs are consistent across teams.

• Established commercial partnerships with platform partners, relaunched our newsletter, and hired an outbound sales resource who booked their first call within 48 hours, materially improving the top of funnel and partner driven demand.

• Designed and operate integrated, multi-channel demand engines that combine paid media, SEO, creative, lifecycle and partnerships, with an experimentation cadence and commercial KPIs. I introduced outcome-based commercial models including an ROI guarantee and a revenue share option for full service engagements to better align incentives with clients.

• Delivered high impact client launches and wins including The London Scar Clinic where our work delivered exceptional ROI while rapidly scaling the brand, and secured strategic contracts such as a website rebuild and SEO retainer for Kahootz.

• Reorganised and restructured the digital marketing team in Budapest, improving client satisfaction and campaign performance, and put in place an account vs delivery playbook to reduce handoffs and make upsell consistent and measurable.

Head of Strategy and Business Development

KD Web

November 2021 – January 2024

London

Led strategy and growth for healthcare and wellness clients. Responsibilities included strategic planning, client growth, cross-functional delivery and new business. Highlights included leading the launch of new brands and large scale UX and SEO projects, and establishing integrated measurement across web, CRM and media channels.

• Spearheaded rebranding and UX redesigns that improved organic traffic, lead quality and conversion rates.

• Led cross-functional teams to integrate web development, SEO, PPC, email and social so campaigns materially improved client ROI.

• Managed an international, remote team across London and Budapest, improving coordination and output quality.

Marketing & Business Development Consultant

2015-2021

New York, New Hampshire, Vermont, London 

Delivering successful marketing and business development solutions to SMEs in multiple sectors, both in the US and the UK.

Key Deliverables:

Marketing & Media Strategy:

• Oversight and delivery of marketing campaigns and media strategy.

• Review of brand identity and current market presence, to make recommendations on approach, structure and to establish requirements for new content. 

• Define new marketing and media strategy, based on understanding of clients’ business and their long and short-term goals, to create a holistic media and communications approach. 

• Delivery of strategy through production and deployment of content.  

• Overseeing brand identity, formalising the look and feel across all media outlets virtual and real world. Including consultation on website strategy and UX Design.

• Liaising with other service providers to deliver changes. 

• As an example, led the marketing strategy for the 2016 Political Campaign of Aaron Gill, providing comprehensive media communications support.  

• As a further example, led content creation and consulted on digital marketing strategy for a new theatre companies first production. Resulting in a sold out run and doubling of estimated profits.

Content Creation:

• Headshots and other commercial marketing photography

• Video production

• Graphic design for print and digital media 

• Copy writing

• Social media posts and paid advertising across multiple platforms

Business Development Manager

Fortunis Capital

April 2020 – June 2020

London

• Project managed a successful brand relaunch, repositioning Fortunis as a Venture Capital Firm. Contributing to a 373% growth in their science and tech impact fund.

  • Collaborating with Senior management and external creatives I led the redesign and production of the logo, website and other marketing materials. This included sourcing, hiring and managing creatives.

• Introduced £2.25 Million in investments to the firm
  
  

Head of Client Services

DavidsonMorris Solicitors

May – November 2019

London

I developed 4 new propositions aimed at attracting new and retaining existing clients; principally, establishing the Tier 1 Start-up and Innovator Visa client journey, including developing relationships with multiple Endorsing Bodies.  Positioning DavidsonMorris as a leader in this space.

Key Deliverables:

Client Development & Retention:

• Delivering a 20% increase in conversion over a 2-month period, led competitor analysis of other immigration law firms, gaining insight into marketing, pricing and services. Contributed to the refinement of a package proposition for immigration law services.

• Developed a client review and retention strategy by creating a comprehensive list of active clients, both private and corporate, and defining approaches for ongoing client care ensuring that DavidsonMorris proactively engages with clients.

Business Acquisition: 

• Supported the shaping of a new proposition to support clients with Employment Law queries. Project managed the build-out of client acquisition packs, including call scripts and email templates specifically for this area of law which was new to DavidsonMorris.

Operational Set-up of Tier 1 Innovator and Start-up Visa:

• Set-up the firm's approach to enable clients to apply via the changed visa regulations.

• Developed relationships with the New Endorsing Bodies for the tier 1 Start-up and Innovator visa routes from initial contact to ongoing relationship management, a differentiator for Davidson Morris at this early stage. Onboarding of first clients under the new Tier 1 Scheme.

Management of the welcome team: 

• Reworked phone and email scripts for clarity, enabling call handlers to respond to 30% more enquiries per day and enhancing customer experience.

• Resulting in a 50% increase in paid telecons, I liaised with my team and fee earners to develop a protocol for booking them in otherwise free time; driving conversions and fee earning hours that otherwise might have gone unspent.

Service Provider / Partner Management: 

• Enhanced the client proposition by creating a directory of trusted providers and partners including the creation, negotiation and agreement of new service contracts.

Content Management:

• Brochure- copy writing, oversite of image selection, liaising with design team on layout. Photography- both headshot and action shots, and video production for use on social media and website featuring our new propositions e.g. employment.

Founder & Owner

Taylor Hooper Photography

2006-2019,

New York

Built a successful and sustainable photography business grossing >$250,000 yearly and creating 3 full-time jobs.

• 100% growth, doubling my business year on year for the first three years. With a client base of over 1,000, including top-50 international law firms such as Paul Weiss, Sullivan & Cromwell and Arnold & Porter. With a unique approach to rapid content creation, ensuring clients had input over the process and final output, this enabled competitive pricing and immediate delivery of superior outcomes.

• Named among the top 5 headshot photographers in New York City by Backstage.com.

Education

Loughborough University                   

Master of Science, Digital Marketing               

London

Graduation: December 2021

Anticipated First Class Degree (US 4.0 GPA)

Receiving a distinction (A) in every module including: Strategic marketing management, Digital Media Audiences, Digital Practices for Customer Engagement, Digital technologies for market analysis, Strategy and Planning, Design Practices in Digital Industries, Information Management

Dissertation: In collaboration with Ogilvy Health, I conducted Qualitative & Quantitative research on recruitment marketing, employee wellbeing and experience, and employer branding.

To learn more about my dissertation and other coursework click here.